Six-second ads had “higher brand metrics across the board” according to Facebook’s Sheryl Sandberg in 2017.Technology surely hasn’t helped that number go up, so you need to keep your videos short, no matter how long Facebook allows them to be. In 2015, our average attention span was down to about eight seconds (yikes). For this reason, you’ll want to include subtitles or otherwise ensure that the narrative and CTA can be understood without sound. Recent studies also tell us that 85% of Facebook users watch videos with the sound off. Utilize the screen space as effectively as possible by creating videos with a 1:1 (square) or 9:16 (vertical) aspect ratio. Here are seven of the most important tips to remember: Tip #1: Create for “On the Go”įacebook users are 1.5 times more likely to watch video daily on a mobile device. The first step toward making an effective Facebook video is to know what works. As Facebook owns Instagram, there is helpful information regarding those videos as well: Create an Effective Facebook Video Thankfully for us all, Facebook provides users with a comprehensive table featuring suggestions for uploading every type of video they support. Max frame rate is 30 FPS (frames per second).Minimum width is 600 pixels, with the length depending on the aspect ratio.1280 x 720 pixels is the general recommended resolution to make sure your video will look great on all screen sizes anything higher will be automatically downsized by Facebook.MP4 or MOV formats are recommended for both mobile and desktop videos however, Facebook supports many other video formats.Videos can be up to 240 minutes long (four hours).To upload a video to Facebook smoothly, you need to follow some parameters, whether you record it in the app or upload a separate file: Length Remember, a polished video doesn’t just get attention, it gets conversions. We’ll share the most optimal specs and also some tips and tricks for increasing engagement on your videos. This means making sure all your video specs are correct. But you aren’t ready to start filming just yet: your Facebook video will perform its best only if it’s been created exclusively for Facebook. You have the concept and the logistics all planned out. Requirements for a Facebook Video Facebook’s Recommendations Create an Effective Facebook Video Watch What WorksYou have a great idea for a Facebook video.
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